The Nairobi Pilot Project

Baw Bab DAI Pilot Project: Nairobi Urban Addressing Initiative

Partners: [E-Commerce Company], [Emergency Response Provider], [3PL Logistics Firm] + Baw Bab Technologies

In 2019, only 5% of Kenyan businesses operated online (KNBS Economic Survey 2020). By 2024, Kenya's e-commerce market has surged to $3.1 billion (Statista, Q2 2024), fueled by:.

45% mobile money penetration (CBK 2023)

28% annual growth in online retail (Jumia Kenya Report 2024)

Pandemic-driven digital adoption

(20 M+ internet users, CAK 2024)

 

Kenya’s e-commerce boom outpaces peers:

Nigeria: $8.1B (28% CAGR)

South Africa: $5.4B (19% CAGR)

Source: Statista, GSMA 2024"*

 A pilot project is an excellent risk mitigation strategy to rapidly learn what is working, what is not and to make an adjustment based on the attainment of key performance indicators. A successful pilot will inform the refinement of our business strategy.